Prince Charles’ Carrots
So even Prince Charles’ carrots, surely some of the finest in the land, can’t withstand the rigours of the modern food distribution system. The produce of Highgrove has been rejected by Sainsbury’s on the grounds that it was found to be rotten on delivery. As the head of the Soil Association Patrick Holden explained, this was because, instead of being picked and sent straight to market as one might expect, the carrots had been subjected to a mad delivery merry-go-round involving hundreds of miles travelling to and from Sainsbury’s central packing plant at Peterborough, and then months of cold storage before they arrived on the supermarket shelves. That’s modern food logistics for you. It’s supposed to be streamlined and efficient, but in truth it is simply barking mad.
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